Writing.
Stories from the coaching floor, and ideas about human behaviour.
If you can’t remember their name, you’re not coaching them
Here's a test I keep coming back to, fifteen years into doing this. Can you name your client's partner?Their kids?What they actually do for work, Monday to Friday?What's been going on in their life the last few weeks that might explain why they showed up flat today,...
Three Fingers Pointing Back
I was still awake at half twelve on Friday night. Which meant six hours' sleep if I was lucky, which meant getting up somewhere near seven. I'm training for an ultra at the moment, so weekends mean long blocks. Three, four, five hours out on the trail in one sitting....
The question I ask four times
What Linda taught me about listening properly.
The qualification you think you need before coaching over-50s
You don’t. The barrier was never knowledge.
Winning the argument doesn’t end the argument
It was my birthday on Tuesday.No coaching responsibilities.No appointments stacked end to end.Two small things that genuinely couldn't move, and everything else could. So I sat down and made the case to myself: take the afternoon off.Not as a reward.Not as something...
You don’t think your way to confidence
The reps come first. The confidence follows.
The hard part was never the training
Your client already knows how to squat. That’s not what’s stopping them turning up.
The want doesn’t go away
Just because you understand it doesn’t mean it goes away.
The question I don’t hear coaches ask enough
What are you actually here to do?
I didn’t do enough
The sentence that stopped the call.
Almost to the minute
What it means when a client shares the anniversary
The night I priced up quitting
The quiet ledger that comes out on the drive home











