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Last week ended with referrals starting to happen almost on their own, once people stick around for years because they feel genuinely known. Here's what that something is — the last stage in this series. Most coaches treat referrals as a separate system.A bonus for...

You've positioned it right, built the programme for the physiology, and hired someone with the character to actually care. That's three stages, and most coaches would call it done. It isn't. None of it keeps someone training with you in year three if the fourth stage...

…no certification fixes it either

…ask the eighty-year-old benching 45kgs

Say this instead….

A mate of mine travels a lot, and when he does, I look after his dog. So when he started working with a trainer on the dog's behaviour, getting involved was the obvious next step. What I didn't expect was how humbling it would be. Watching someone train a dog, I kept...