Writing.
Stories from the coaching floor, and ideas about human behaviour.
She didn’t need the answer. She needed to be heard.
When the right answer is the wrong move
He told me I was destroying civilisation
Someone left a comment on one of my videos last month. A paragraph. No punctuation. Full rage. He told me I was destroying the very fabric of civilisation by encouraging men to process their emotions. Men needed to keep the stiff upper lip. People like me were...
The brief I’ve never been given
Every client who has ever walked through the door of my gym has given me some version of the same brief. I want to be stronger. I want to lose weight. I want to have more energy. I want to move better. The details change. The fundamentals don't. I write the programme....
The audit you run on the crack
You’d believe a friend. You won’t believe yourself
What your clients mean when they say they’re fine
Your client comes in on a Tuesday.You ask how they're feeling. They say they're fine. You run the session. Halfway through the second set, they're moving differently: a little slower, slightly off their usual tempo, compensating somewhere in the chain.You ask again....
The signal you’ve been calling noise
And why it’s been so easy to ignore for so long
When progress feels like failure
The psychology of the client who can’t see their own progress.
The three gears
Most men I know are stuck in one of two. Neither of them is working.
More is better. Until it isn’t.
He came in to tell me about his grandson.
The stories we tell ourselves
and why we’re the only one who believes them.
We don’t offer world-class coaching
I wrote that headline in 2020. It’s 2026 and I’m still explaining it.
The need to win
It was never really about the argument.
