Writing.
Stories from the coaching floor, and ideas about human behaviour.
The hiring mistake every small gym makes
(and why you’re probably making it with clients too).
The night I slept on the floor of my own gym
It took losing everything twice to finally ask for help
The real reason your clients stop coming
…it has nothing to do with their motivation
The stick and what it’s really about
…I spent years being frightened of being too kind
The conversation you can’t hear
…it’s happening on every single rep
The hole you’re digging with your phone
I've noticed something about myself lately. When I'm bored, anxious, avoiding something, or just have five minutes between tasks, I reach for my phone. Not to do anything specific. Just to fill the gap. Scroll Instagram. Check Threads. Watch a few YouTube Shorts....
The Vacuum Cleaner
…or why the win you’re chasing doesn’t matter
Information Vs Self-Knowledge
Someone commented on one of my videos last week. "I don't believe objectively that you've learned more in the last year than the previous 49." He's right. It's not objective. But he's misunderstanding what I meant. I'm not talking about information I've learned. I'm...
This Isn’t a Hobby
…so stop pricing like it is
Faith in Yourself First
I've noticed something lately. More people are talking publicly about spirituality, their relationship with God, what they believe. I think that's good. The world probably needs more people willing to admit they don't have all the answers. But I keep seeing something...
Exercise is the easy bit
…the hard bit is the relationship
The only three things that actually matter
Sundays are going to be a little different from here on. Tuesday and Thursday I'll keep bringing you coaching content, training principles, programming ideas, everything you need to work better with clients over 50.That's not going anywhere. But on Sundays, I want to...











