Writing.
Stories from the coaching floor, and ideas about human behaviour.
The gumption test (or: why your 58-year-old should quit barbell squats)
…knowing when to push through vs when to pivot
Three pathways to 50+ specialisation (and why I chose the hardest one)
…transition your practice, add a programme, or train your team
Why your best 50+ clients don’t over-identify as athletes
…Linda tore her rotator cuff, and I thought she’d quit training, but she didn’t
I’m sorry I haven’t been doing well enough
…why accepting the apology makes everything worse
She’s so much stronger than me
…how to stop the comparison spiral before it makes them quit
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
When your client shows up visibly exhausted
…what I don’t say matters more than what I do say
The conversation that determines 3 months vs 3 years
…(hint: it has nothing to do with their fitness goals)
How long until I see results?
…and why the answer depends entirely on training age
Two 60-year-olds walked into my gym
…I coached them completely differently. Here’s why.
Your 80-year-old client isn’t weak
…they’re just driving a Ferrari for the first time
“I only want to come once a week!”
…how to have the frequency conversation without sounding greedy










