The Ageless Playbook

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Making it for the right reasons

Making it for the right reasons

It arrived on a Monday afternoon. I'd been working on content, building and iterating, and out of nowhere, I caught myself asking a question. Am I doing this because I genuinely want someone's life to get better? Or am I doing this because I want to prove I can? And...

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What you bring to the room

What you bring to the room

This week, I sent a piece about the responses your clients carry into the session. The patterns assembled long before they walked through your door. The client who goes quiet under pressure. The one who apologises for every missed session. The one who deflects with a...

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The person you are when no one's watching

The person you are when no one’s watching

I've got something embarrassing to tell you. I was on my own in the car this week, and I raged like a little baby at something that had nothing to do with me. Not road rage. Not a dangerous situation. Just one of those moments where someone else makes a poor decision,...

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Your job is to make yourself wanted, not needed.

Your job is to make yourself wanted, not needed.

I had a chiropractor for several years. Good at what they did. Every appointment left me feeling better. I kept going back, twice a month, sometimes more. For years. What I noticed eventually: every adjustment came without the remedial work. The exercises that would...

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