…what I don’t say matters more than what I do say
When your client shows up visibly exhausted
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The conversation that determines 3 months vs 3 years
…(hint: it has nothing to do with their fitness goals)
How long until I see results?
…and why the answer depends entirely on training age
Two 60-year-olds walked into my gym
…I coached them completely differently. Here’s why.
Your 80-year-old client isn’t weak
…they’re just driving a Ferrari for the first time
“I only want to come once a week!”
…how to have the frequency conversation without sounding greedy
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