The Ageless Playbook

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Start with the First Conversation.

Your gym is full of people who want to go as hard as possible. You know you have more to give.

You’re learning to coach, and nobody has shown you how to coach someone two or three times your age.

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The referral ask that never happens

The referral ask that never happens

Last week ended with referrals starting to happen almost on their own, once people stick around for years because they feel genuinely known. Here's what that something is — the last stage in this series. Most coaches treat referrals as a separate system.A bonus for...

She's never been hurt here

She’s never been hurt here

You've positioned it right, built the programme for the physiology, and hired someone with the character to actually care. That's three stages, and most coaches would call it done. It isn't. None of it keeps someone training with you in year three if the fourth stage...